Mobile app

AbMaxx

iOS app that creates custom ab-focused workout plans and training programs to help users get visible abs.

Revenue (self-reported)

~$55K this month, on pace for $60K/month

~3,000 active paying customers; launched ~5 months earlier

How it started

Lino, an 18-year-old with no coding experience, noticed friends at the gym constantly comparing abs and found no dedicated app for getting abs. He spent two months building a first version in Lovable, then rebuilt it in about a month with an AI app builder after learning onboarding and marketing tactics from app founders on X; it made ~$7K in its first month. Early influencer UGC deals had poor margins, so he cut them, kept one equity-holding creator, and scaled profitable Meta ads behind that creator's content.