SaaS

Alia

Pop-up software for e-commerce brands to capture emails and drive conversions.

Revenue (self-reported)

$4M ARR

ARR

How it started

Shaan Arora started building in college for a campus fintech club, then pivoted to selling software to e-commerce brands as a loyalty/education tool, struggling with only two customers and unclear positioning. After his co-founder read 'Obviously Awesome', they realized their best customers saw them as a pop-up tool and went all in on pop-ups, rewriting site copy and sales pitches. That repositioning took them to $4M ARR with ~1,500 brands including Nike Strength and TOMS.

Founders

Shaan Arora · Co-founder & CEO

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