Online learning platform / SaaS

Boot.dev

Interactive, gamified online platform for learning back-end software engineering.

Revenue (self-reported)

~$1M/month (~$30K/day)

How it started

Lane Wagner was a software engineer earning ~$200K leading a small team when he started Boot.dev as a side project. He differentiated by focusing on back-end content and a distinctive 'purple cow' brand, and growth exploded when he moved from blogging to other channels including influencer collaborations. It reached ~25K paying members and nearly $1M/month.