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Inspiration

Mobile app

Cal Buddy

Hebrew AI calorie tracker for Israel: photograph food to get calories and macros in seconds.

Visit Cal Buddy

Revenue (self-reported)

Over $80K/month ($81K last month)

Launched 12 months earlier

How it started

Tomer was doing marketing for other businesses and found it boring; in March 2025 a podcast with Cal AI's founder inspired him to localize the proven idea for Israel. With only high-school coding experience, he built a working version with Cursor in about two weeks and launched in June 2025, starting at ~$1K in month one. Low Israeli CPMs let him run profitable paid ads based on viral US and local fitness content, plus influencer partnerships, growing to $81K/month.

Tools they use

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Founders

  • Tomer · Founder

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