Agency
DesignJoy
One-person productized design subscription offering unlimited design requests for a flat monthly fee.
Revenue (self-reported)
$1.8M/year
Zero employees; info products ~29% of income
How it started
Brett Williams was a graphic designer at a 9-5 who came across an unlimited-design subscription agency and decided to copy the model as a solo side project. He built a simple landing page in about 12 hours and got his first client within 24 hours by charging only $449/month, then raised prices to $1K, $3K, $5K and eventually $8K/month. Strict boundaries (async requests via Trello, one request at a time, no calls) let him serve premium clients alone, and info products like the 'Productize Yourself' course now make up 29% of his income.
Tools they use
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Founders
- Brett Williams · Founder
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