Affiliate content site

Finn vs Finn

Product review and comparison site for health and wellness brands earning affiliate commissions.

Revenue (self-reported)

Over $1M/year (seven figures)

How it started

Alex Goldberg, son of entrepreneurs and a marketer at early-stage startups, moved to a larger company to get a true 9-5 and side hustle in the evenings. The site began as a FinTech comparison site, then pivoted to telemedicine after seeing heavy VC funding but little content in the space; he wrote the first 60 articles himself. Driven by SEO and direct brand partnerships, he went full time after two years and was preparing to sell it.

Founders

Alex Goldberg · Founder

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