Mobile app
Glam Up
Consumer AI apps, chiefly Glam Up (beauty/looks for women) and Sprout, grown with a UGC content system.
Visit Glam UpRevenue (self-reported)
$150K+/month per app (title); Sprout ~$200-250K MRR
across 2 apps; transcript figures inconsistent (Glam Up 'peak 150K ARR' likely means MRR); two more stealth apps at ~$200K ARR
How it started
Nicole has built four apps in two years, handling design and distribution while others code. Glam Up reached a million users in six months using faceless UGC, and Sprout (formerly Prep AI) grew to ~$250K MRR in eight months. Her repeatable system sources, onboards and manages UGC creators, now generating 400-500M monthly views across TikTok, Instagram and YouTube Shorts.
Tools they use
RevenueCat
Payments
In-app subscriptions and paywall infrastructure for mobile apps.
Pricing not listedVisit RevenueCatSuperwall
Payments
Remote paywalls and A/B testing for iOS and Android apps.
Pricing not listedVisit Superwall- Featured
PostHog
Analytics
All-in-one product analytics platform.
Free tier · usage-basedFree tierVisit PostHog
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Founders
- Nicole · Founder
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