Ecommerce
Hush Blankets
Weighted blankets and sleep products (including cooling blankets, pillows and mattresses) sold online.
Revenue (self-reported)
$48M in four years
Bootstrapped from $4,000
How it started
Aaron Spivak ran a juice shop and Lior a software company when Lior spotted rising searches for weighted blankets; working nights, they put up a pre-order site with one sample and bought Google Ads for 'weighted blankets'. Early sales hit $30-90K/month, but summer sales dropped to zero and they nearly shut down. A Kickstarter for the Hush Iced cooling blanket raised over $1M in 30 days, a viral Dragons' Den appearance catapulted the brand, and customer calls guided new products like pillows and mattresses.
Tools they use
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Founders
- Aaron Spivak · Co-founder
- Lior · Co-founder
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