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Inspiration

Digital product

Joe Popelas's AI ebook brand

AI-generated ebooks marketed via Pinterest ads and landing pages, mainly to middle-aged moms.

Revenue (self-reported)

$1M+ in one year; brand valued at $930K

How it started

Joe Popelas, a 20-year-old computer science student, worked on GPT-3 use cases and began consulting businesses on AI. After a publishing company showed him it made ~$2M/month selling books, he generated 40 books with AI by September 2022, using ChatGPT for outlines and chapter content. He hit his first profitable day in October and a $1K-profit day in December, self-funded from a minimum-wage job, with most sales from Pinterest ads driving to landing pages.

Tools they use

Pinterest Ads

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Founders

  • Joe Popelas · Founder

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