Mobile app

Journable

AI calorie counter and nutrition assistant: snap a photo of your plate to track calories and macros.

Revenue (self-reported)

$125K in last 28 days; ~$80K MRR (just under $1M ARR)

~80% from Android; 30K+ active subscribers

How it started

Steve and his team bootstrapped Journable from under $1K to $100K/month in about a year. Capital-constrained, they focused on Android after RevenueCat's 2025 report showed iOS users cost ~4x more to acquire but convert only ~20% better. They launched on Product Hunt, then scaled with Google Ads across Google's network and localization to many countries; ~80% of revenue comes from Android.