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Inspiration

SaaS (API)

Late

Unified social media API to schedule and automate posting across multiple platforms.

Visit Late

Revenue (self-reported)

$40K MRR

700+ paying users, 50K signups in ~7 months

How it started

Miquel, from Spain, previously co-founded the VC-backed edtech company Ucademy. He saw a gap for a simple, affordable, developer-friendly social media API and built Late, focusing entirely on distribution through Google. Growth came from bottom-of-funnel SEO (found via Ahrefs) combined with Google Search Ads on keyword-specific landing pages, reaching $40K MRR in about seven months.

Tools they use

Google Search ConsoleGoogle Ads

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Founders

  • Miquel Palet · Founder

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