SaaS
lemlist
Sales outreach/cold email platform focused on personalized, human sales.
Revenue (self-reported)
$30M/year
valued at $150M+
How it started
Guillaume Moubeche grew up in Paris with little money, struggled to get jobs, and a t-shirt business with his dad failed. He joined a friend's lead generation agency, then built lemlist with a differentiator around personalization and making sales more human, using the product himself in a content-community growth loop. After a risky product change, a plateau around $10M ARR and co-founders exiting, a 'magnet persona' strategy took it to $30M/year and a $150M+ valuation.
Founders
- Guillaume Moubeche · Co-founder & CEO
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