Mobile app
Puff Count
Quit-vaping app; episode shares a marketing-first playbook for building mobile apps.
Visit Puff CountRevenue (self-reported)
$40K-44K MRR (before exit)
Puff Count was sold; MRR at time of exit
How it started
Steven saw his college friends get addicted to vaping and noticed the topic going viral on TikTok, so he built Puff Count, a quit-vaping app. He researched the most-liked TikTok videos in the niche, recreated winning formats organically, then scaled winners with paid ads (mostly TikTok ads), reaching ~$40-44K MRR before selling to a European app studio. He now builds Posted, a platform for connecting apps with creators.
Tools they use
Superwall
Payments
Remote paywalls and A/B testing for iOS and Android apps.
Pricing not listedVisit SuperwallRevenueCat
Payments
In-app subscriptions and paywall infrastructure for mobile apps.
Pricing not listedVisit RevenueCat
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Founders
- Steven Cravotta · Founder
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