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Inspiration

Mobile app

Rootd

Mental health app for panic attack and anxiety relief with breathing tools and lessons.

Visit Rootd

Revenue (self-reported)

$1M+ total revenue

4M+ downloads since 2019

How it started

Ania Wysocka had a panic attack in her fourth year of university and found existing apps either clinical or hypnosis-based. Non-technical, she sketched the app in notebooks, taught herself to make wireframes in Photoshop and Illustrator, and invested her savings to build an MVP with a student developer. Launched in 2019, growth started slowly (~10K downloads year one) and was driven by focusing on user reviews and quality, reaching 4M+ downloads.

Tools they use

PhotoshopIllustrator

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Founders

  • Ania Wysocka · Founder

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