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Inspiration

Ecommerce (DTC)

Sheets & Giggles

Direct-to-consumer bedding brand selling sheets, comforters, pillows and mattresses.

Visit Sheets & Giggles

Revenue (self-reported)

$1M/month (first $1.2M month Nov 2020)

database badge says $30K/mo

How it started

Colin McIntosh was fired twice and laid off once before helping a friend with a Kickstarter, which gave him mentorship and direction. He incorporated Sheets & Giggles in October 2017 and launched via a crowdfunding campaign: 450 customers at $100 AOV on day one ($45K), snowballing to $284K in 30 days. It shipped first boxes in October 2018 and hit its first $1.2M month in November 2020, selling via Shopify (80-90%) and Amazon.

Tools they use

AmazonGoogle AnalyticsGoogle AdsRebuyAftersellOkendoStockImgDALL-E

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Founders

  • Colin McIntosh · Founder/CEO

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