Mobile app
Stella
AI manifesting app that creates custom visualizations from your future self and daily personalized affirmations.
Visit StellaRevenue (self-reported)
$300K+ MRR (~$340-360K MRR) two months after launch
12,000 paying customers, 200K+ downloads
How it started
Sarah Pearl ('Hot High Priestess') built a huge personal brand on TikTok (2.8M) and Instagram (1.2M) while studying to be a teacher, then launched a seven-figure/month TikTok Shop brand. Seeing a gap for apps designed around women's needs and how easy AI made building, she created Stella after noticing no product offered custom visualizations or meditations. She vibe-coded an MVP in about two days and finished the app in 2-3 months; growth came from viral short-form content and her personal brand, reaching ~$300K+ MRR within two months.
Tools they use
Claude Code
AI
Anthropic's agentic coding tool.
Pricing not listedVisit Claude CodeAnthropic
AI
API access to Claude models.
Usage-basedVisit AnthropicCursor
AI
AI-first code editor.
FreeFree tierVisit Cursor- Featured
Stripe
Payments
Payments infrastructure for the internet.
Usage-basedVisit Stripe
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Founders
- Sarah Pearl · Founder
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