Agency
StoryArb
Ghostwriting agency helping top B2B founders and executives build their brands on Twitter and LinkedIn.
Revenue (self-reported)
~$1M/year annualized (12 clients x $7K/month)
$0 invested
How it started
Alex Lieberman co-founded Morning Brew in college (now $75M+/year revenue) and sold it, then spent a year searching for his next venture. He decided to build a personal holding company of bootstrapped businesses run by hired CEOs, starting with StoryArb, which he launched scrappily by validating demand first and manually pairing clients with ghostwriters in a Slack channel. He tests ideas starting with a tweet, then a thread, then a newsletter.
Tools they use
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Founders
- Alex Lieberman · Co-founder & Chairman
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