Ecommerce

Tabs Chocolate

Supplement-infused 'sex chocolate' sold online, marketed through viral user-generated TikTok content.

Revenue (self-reported)

~$11M/year

Zero employees, no outside investment

How it started

Oliver Brocato's friend sent him a viral TikTok (8M views) of a sex chocolate from a brand with no website or social presence. He spent a year building a premium version, designing packaging himself in Canva and Figma before using a designer and Chinese manufacturer, and drained his bank account (~$30K) to launch from his college apartment. Growth came from a mostly organic 'content machine' of creators and repost accounts posting hundreds of native-feeling TikToks daily; he has since exited Tabs and now builds Bustem.

Tools they use

Canva
Dev Tools
Online design tool for graphics, social posts and videos.
Pricing not listed
Visit Canva
Figma
Dev Tools
Collaborative interface design tool.
Free tier · from $15/moFree tier
Visit Figma

TikTok

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Founders

Oliver Brocato · Founder

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