SaaS

UpLead

B2B lead data platform providing verified emails and phone numbers for prospecting.

Revenue (self-reported)

$30M+ in sales (UpLead)

Lifetime sales; Signaturely has 1.6M+ users; bootstrapped

How it started

Will Cannon started a mortgage company at 19 that collapsed in the 2008 crisis, then ran a list-selling/lead agency for ~10 years where poor data quality was a constant problem. That led to UpLead, a tool to export real-time verified contacts, which reached its first $1M ARR purely via cold email. He later built Signaturely, a simple DocuSign alternative, growing it to 1.6M users mainly through SEO with free tools and templates. His framework: copy markets with proven product-market fit and add a unique twist.

Founders

Will Cannon · Founder

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