Ecommerce (DTC natural products)
VanMan
Natural alternatives to everyday products like tooth powder and Tallow Honey Balm.
Revenue (self-reported)
Over $5M last year
first $1M month achieved
How it started
After failed startups, Jeremy sold his belongings, quit his job and bought a $2,000 van on Craigslist, posting on Twitter as VanMan. Swearing off fluoride, he brushed with baking soda and documented adding ingredients like eggshell powder; followers wanted to try it. He launched the tooth powder on Shopify, selling ~100 the first day, and grew through meme-driven, controversial Twitter marketing to $5M+ last year.
Tools they use
Twitter
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Founders
- Jeremy (VanMan) · Founder
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